Choosing a 100% custom website means opting for a tailor-made solution designed to perfectly fit your brand image, goals, and users. Unlike turnkey platforms, every element is crafted to reflect your uniqueness. Whether in ergonomics, structure, animations, or visual hierarchy, everything is optimized to provide a smooth, fast, and distinctive user experience.

A custom site also offers total control over the code. This means better performance (thanks to lightweight, targeted code), enhanced security (no reliance on third-party plugins), and unlimited scalability. You’re no longer limited by platform templates: your features can grow with your real needs, without having to rebuild your site from scratch.

Finally, a custom website is a sustainable solution. Hosted on a CDN and powered by modern technologies like Node.js, TailwindCSS, or Alpine.js, it ensures optimized loading speed and maximum compatibility with SEO requirements. And for a cost often similar to prefab solutions, you get a robust, autonomous site, fully tailored to you.

Wix offers an accessible interface for people who want to put a website online without technical skills. Thanks to its visual editor, you can structure a page, add content, and see the result directly, making it easy to get started with web creation.

The platform is relatively flexible for simple to medium projects: portfolios, blogs, small online stores, or showcase sites. Built-in tools are available for various needs, such as adding forms, galleries, or e-commerce modules. However, as soon as a project requires more advanced adjustments or custom logic, the platform’s limits can become apparent, especially for users without design or programming experience.

Wix offers several pricing plans, including a free version with basic options and premium plans that allow you to remove ads, use a custom domain, and access additional features. This model provides some scalability, but within a defined framework, with constraints that can hinder long-term growth or customization.