Logo and branding
I draw your logo and build everything around it: colours, typefaces, business cards, stationery, signage and social templates. So your business shows the same face everywhere, from your website to your delivery truck.
What a brand image includes
It's your logo, plus the rules that let you use it the same way everywhere: colours, typefaces, variations and templates. Without those rules, every new document drifts a little further from the last.
Drawn as vector art in Illustrator, designed to work everywhere: on a phone screen, embroidered on a shirt, printed on a sign or shrunk down to a website icon.
Colour palette (CMYK, RGB, hex), typefaces, clear space, do's and don'ts, in a short guide your team and suppliers can follow.
Business cards, letterhead, email signature, quotes, website: the brand follows its rules everywhere. For Savage Trailers, I designed the new brand, then the website that puts it to work.
See the project
Storefront sign, vehicle lettering, trade-show booth, banner: files at the right scale for your fabricator.
Ready-to-fill posts, banners and presentations, so your team can publish without diluting the brand.
The first printed pieces of your new image, designed right after. Graphic design
Logos and AI
For exploring ideas, yes. But I don't recommend using a generated logo as is: its copyright protection is uncertain, it may resemble an existing trademark, and it rarely works as vector art, in one colour or at small sizes.
My method: AI speeds up exploration, then I draw and finish the logo by hand in Illustrator. I document the tools used and recommend a search of the Canadian Intellectual Property Office trademarks database; to register a trademark, a trademark agent is the right person.
In the United States, the Copyright Office concluded in January 2025 that a prompt alone isn't enough for copyright. In Canada, the question is before the courts.
What AI does well
What stays human
How it works
Six steps, with you at every decision point.
Your story, your customers, your competitors, the feeling you want to convey. And where the logo will live: web, print, vehicles, clothing.
Sketches and directions explored with AI. I present a few solid options, not a random pile of images.
The chosen direction is drawn as vector art in Illustrator: proportions, typography, balance.
Your feedback, my adjustments. We test the logo small, in one colour and in context.
Versions, palette, typefaces and usage guide, then cards and templates.
Every file, clearly named and organized, for you, your printer and your web developer.
Is your logo twenty years old and still recognized by your customers? A refresh keeps what makes it yours (a shape, a colour, a symbol) and fixes what has aged: the typeface, details that vanish at small sizes, gradients that print poorly.
It's often the best choice for an established business: less risky than a complete rebrand, and a chance to tidy up all your documents.
For a new business or an SMB that wants a clean image without an agency budget:
Common questions
For AI, copyright and your data in general, see the full FAQ.
AI FAQ for SMBsThe Illustrator source file (AI), vector files (SVG, PDF) for your printer and web developer, and transparent PNGs for everyday use. Each version (colour, one colour, black, white) is delivered separately and clearly named.
A logo drawn by a person is in a much better position than an image generated as is. Before adopting it, I recommend a search of the Canadian Intellectual Property Office trademarks database; to register your trademark, a trademark agent can guide you. I'm not a lawyer.
Yes, and it's often the best choice for an established business. We keep what your customers recognize and fix what has aged. I'll tell you honestly if a simple refresh is enough.
Yes. Since I also do web development, the new image can roll out on your website, print and social media at the same time, with one person to deal with.
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