Product and service demos
Show how it works in 30 to 60 seconds. Useful on your website, in store and in your quotes.
AI-assisted video editing
Video for your business, on a small-business budget.
I was editing video long before AI. Today, captions, audio cleanup and versions for each format take a fraction of the time. The result: from a single shoot, a series of clips ready for every platform.
- CapCut
- EN · FR captions
- 9:16 · 1:1 · 16:9
- Clean audio
- Animation
Animation made for Muleky: a diagram that comes to life step by step, without a word.
Social media clips
How do you make more videos on a small budget?
By pulling a series of short clips from one well-planned shoot, then letting AI handle the slow parts of editing. You publish all year round instead of one video a year.
Each clip is reframed for its platform: vertical for Instagram, TikTok and YouTube Shorts, square for the feed, horizontal for YouTube and your website. The reframing follows the subject; it doesn't cut off heads.
My studio
What AI does in editing, and what it doesn't.
AI mostly speeds up the mechanical tasks. The pacing, picking the best moments, the story we tell and your brand's tone are still my job.
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Transcripts and captions
Generated automatically in English and French, then proofread and corrected. Many people watch with the sound off.
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Silences and hesitations removed
A tight first cut in minutes, which I then fine-tune by hand.
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Clean audio, balanced music
Background noise reduced, clearer voices, music that ducks when someone speaks.
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Generated B-roll, sparingly
A background, a transition, a cutaway when one is missing. Never to replace your real people.
What for
Which videos are useful for a small business?
The ones that answer a question your customers or future employees are asking. Short, authentic, shot on your premises.
Customer testimonials
A real customer, with their consent, explaining what changed. Nothing is more convincing.
Recruiting
Your employees, your shop, your atmosphere. Authentic clips reassure candidates better than a job posting.
Tutorials and answers
The questions you hear every day, answered once and for all, on video.
Social media clips
Behind the scenes, what's new, quick tips: a steady posting rhythm, in each platform's format.
Animations and diagrams
Explain a process, a journey or a strategy by drawing it, like Muleky's animated drills.
Before: one video a year, if the budget allowed, and often too long for social media.
Now: a series of short clips, captioned and adapted to each format, from a single shoot.
59%
of automation projects in Quebec SMBs are driven by the labour shortage. Hiring is a real challenge: an authentic video helps you stand out.
CFIB and Investissement Québec, 2025
How it works
How does a series of clips come together?
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01
Clip plan
Topics, the message of each, the target platforms. Four to eight topics is a good start.
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02
Shooting guide
A simple guide for shooting on a phone: light, sound, framing, shots not to forget.
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03
Shoot
Your team shoots on site following the guide. We can also plan the day together.
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04
Editing
AI-assisted editing, titles and colours from your brand, proofread captions.
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05
Versions and delivery
Each clip in 9:16, 1:1 and 16:9, ready to post, with its thumbnail.
Tools
- CapCut
- Automatic captions
- Noise reduction
- Auto reframe
- Photoshop (thumbnails)
- Illustrator (titles and graphics)
Common questions
Video editing: your questions.
For AI in general (tools, data, costs), see the full FAQ.
AI FAQ for SMBsCan you make good video on a small budget?
Yes, for many everyday needs: social media clips, product presentations, testimonials, tutorials. AI mostly speeds up editing, which cuts production time a lot, and therefore cost. It doesn't replace a good idea or a good shoot: that's why I help you plan.
Do we need professional equipment to shoot?
No. A recent phone, good light and a small lavalier mic already make a big difference. My shooting guide tells you what to do, and what to avoid.
Can videos be generated entirely with AI?
Technically yes, and the tools are improving fast. But for a small business, I mostly use them for B-roll, animations or backgrounds. Fully generated videos still often look artificial, can raise rights issues, and people trust real people and real places more.
Are captions available in English and French?
Yes, if you want them. They're generated automatically, then proofread and corrected by hand, including proper names, your industry's terms and Quebec expressions.
Do you also manage my ad campaigns?
No. I create the images and videos for your ads, in the right formats for Google, Facebook, Instagram or TikTok. Setting up and running the campaign itself is handled by my partner Lynova, and we work hand in hand.
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